Search Engine Optimisation (SEO)
We believe that good SEO uses a multi-faceted but organic approach taking the best from link building techniques, website development and website optimisation. We take into account every possible influencing factor to ensure your name is ranking at the top of results.
Keeping SEO Techniques In Line With Algorithm Changes
We keep track of the latest techniques being used by search algorithms, such as the Panda, Penguin and Humming Bird update, or "Latent Semantic Indexing". By paying attention to how search engines are sorting their results, we can exponentially boost your rankings making your website stand out from the competition. Search engine optimisation is making a website more search engine friendly so that it ranks higher on the search engines.
SEO employs a large number of tactics. It is not a magic pill that you swallow and everything turns out as you want. It should be approached from a tactical point of view as SEO is as a long-term marketing strategy.
Google's recent updates mean that websites need to be structured differently in order to compete in organic search results. We have worked with a number companies recently restructuring their websites to give them the edge to the competition. These techniques have resulted in has increased enquiries and led to more sales.
The techniques involve:
- Web page build up (parent and child relationships)
- Web page layout (headers, title tags, meta tags)
- Optimised Content (include 'buzz' words to push targeted phrases)
- Linking strategies (onsite and offsite)
- Google Webmaster Disavow Tools - (removal of poor links to your website)
If you had previous search engine ranking but have dropped from page 1 it is likely you have incurred a link penalty. We specialise in identifying what the penalty would likely be and get you back in the rankings