Search Engine Optimisation (SEO)
We believe that for SEO to be carried out correctly on a website an ethical approach must be adhered to when making onsite SEO amendments and link building.
We take into account every possible influencing factor to ensure your website is ranking at the top of results for the best keywords in your industry. We spend a large amount of time researching the latest search engine updates to stay ahead of the competition.
Effective SEO Services for Google, Bing and Yahoo!
SEO employs a large number of tactics which are required to improve the experience onsite, but also the visibility of the site offsite. It is not a magic pill that you swallow and everything turns out as you want. It should be approached from a tactical point of view as SEO is a long-term marketing strategy.
We keep track of the latest techniques being used by search algorithms to improve the quality of your websites SEO and avoid penalties from algorithms such as the Panda and Penguin updates. By paying attention to how search engines are sorting their results, we can exponentially boost your rankings making your website stand out from the competition.
Google's recent updates mean that websites need to be structured differently in order to compete in organic search results. Many years ago it took a few amendments onsite and a few spammy backlinks and your website was on page 1. Now, however, it takes much more to successfully rank a website. We have worked with a large number of company's SEO campaigns by restructuring their websites to give them the edge over the competition. These techniques have improved the number of enquiries generated by their websites and have led to increased sales.
Our SEO Techniques
- Page structure amendments (parent and child relationships)
- Web page layout (title tags, meta descriptions, headings, videos, images, etc.)
- Content optimisation (include keywords & 'buzz' words to push targeted phrases)
- Linking strategies (onsite and offsite)
If you had previous search engine rankings for your website but have since dropped from page 1 then it could be due to a penalty your website has received. If you would like to find out if your website has been penalised, we can help you identify which penalty your website has been hit by.