What is Alexa?

Alexa is a virtual voice assistant developed by Amazon. You can ask it to perform tasks such as setting a reminder, playing music, reporting weather and traffic conditions, or doing an online search, among others. Originally built for Amazon’s Echo speaker, high adoption and usage rates have spread Alexa’s AI technology to other Amazon products and third-party devices.

The Rise of Voice Search

The increase in popularity and usage of voice assistants are revolutionizing the way search engines work. The Amazon Echo is reportedly leading the smart speaker market share at 70.6%, while several forecasts go on to show that sales of smart speakers will reach 15.1 million in 2020. In that same year, Comscore predicts that around 50% of all online searches will be done via voice.
A new study reveals that 21% of 1,000 people who participated in a search marketing survey use voice search at minimum once a week. Reasons for the shift are simple:
Voice search is quick. Most people speak faster than they type.
No text input means usage is handy and versatile, such as when driving.
It’s a technology most people are already exposed to as voice commands are built into most computers and mobile devices.

How to Optimize your Website Content for Alexa

Perfect your Mobile Website

A mobile-friendly website implies that you have a responsive design, easily readable text, fast-loading images, and categorized information on your web pages that voice search assistants will be able to see easily.

Aim for Position Zero

These are the blocks of text that show the answer to a user’s search inquiry above organic results without them having to open a website. Voice assistants like Alexa mostly read the contents of the featured snippet out loud for the user, so it holds high value to optimize your content for this spot.

Don’t Forget Local SEO

On mobile or desktop, 86% of people who go online and type in a query already expect to see location information about a business when they perform a search. There’s no surprise that they conduct the same behavior with their smart speakers or smartphones that support the use of voice assistants.

Pay Attention to Bing

Alexa’s search engine uses Bing to deliver results to their users. So, if you haven’t been considering Bing in your AI SEO optimization, then now is the time to do so. More than a quarter of Bing searches are voice-based, and this number will continue to climb as the popularity of search engines rise.

Use Long-Tail Keywords

Using long-tail and conversational keywords are helpful for the voice assistant to recognize that your page contains the answer to the query asked. You can harness the potential of this technique on your FAQ pages, so you can include the exact long-tail keyword that potential site visitors could ask.

Alexa SEO Services at SEO Company

Voice search is no longer just “the next big thing” as the presence of the tech is already being felt today. To keep up with this industry, it’s critical to team up with partners who know what voice assistant SEO strategies and tactics to implement.

Are you ready to start optimizing your content for Alexa and voice search? Inquire with the experts at SEO Company now!


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