The Importance of Content

Content lies at the heart of the most successful digital marketing campaigns, mainly for strategies used to put your brand out there while cultivating customer loyalty. Its execution revolves around the online use of blogs, eBooks, videos, social media, and other downloadable or interactive tools that promote your brand and engage your audience. Here’s are a few reasons why:

Content marketing provides six times higher conversion rates compared to other digital marketing methods.

of consumers would rather get to know a company via articles as opposed to ads, and 70% believe that companies providing their own unique content are interested in building good relationships with them.
of the most successful B2B content marketers claim audiences view their company as a trusted source.

Creating Search-Friendly Content

Now that you know content marketing is an effective channel for modern SEO, you’ll need to create content with a solid SEO strategy in place. With content remaining as one of Google’s strongest signals, consistent content optimization is key to ranking in SERPs. Here’s how SEO Company can help you achieve this:

We optimize your content strategy to focus on keywords and user intent search.

We incorporate UX & design best practices to make sure your content looks great to people, AND to search engines.

We understand the importance of link building for both content marketing and SEO success.

We maximize engagement and conversions with goal-oriented call-to-actions.

The Relationship Between
Content Marketing and SEO

One thing should be clear: they are two very different things. However, they are meant to overlap, cohere, and blend. In fact, SEO demands content, and for content to work to your advantage, it should be optimized for search engines.

Another way to look at it is SEO gets to state the requirements, and content marketing carries them out. For instance, when SEO demands keywords, content marketing means incorporating keywords. And when SEO demands linkbacks, content marketing encourages backlinking. SEO demands onsite technical optimization and content marketing needs awesome UX. SEO defines what your website needs and content marketing creates it.

It’s high time you started creating the “right” content for your audience. Let us show you how.


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