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Why Do You Need to Guest Post?

Guest posting is one of the best online strategies for content marketing. So, if you want to spread your brand’s message and gain the trust of your target audience, it’s time to start contributing content to other blogs that are related to your market or niche.

With an effective guest posting strategy in place, you’ll be able to:

Earn valuable backlinks for link building

Earn referral traffic

Establish expertise and authority in specific niches

Build domain authority

Build brand awareness

How We Find Guest Posting Opportunities for You

Use search engines

Search engines will always be the most reliable tool in mounting any search. Google has many search strings that can help you find what you’re looking for on the web, which you can combine to form search strings.

Use social media

Social media is a powerful tool in making yourself visible on the web. When blog owners are active on social media and share their latest posts, we determine if these blog sites can accept guest postings. We also conduct a simple search for terms like “guest bloggers” or “looking for contributors” to find immediate opportunities.

Outreach to authority websites within your industry

An authority website is of very high quality and is respected by influential people in the industry. It contains content so good that it’s useful to people, making them glad they actually landed on your site and leaving them wanting to share its content. We find those authority sites that are relevant to your niche and reach out to them by developing topic ideas and crafting a compelling pitch.

Follow people who actively guest blog

By following people who actively guest blog, you can benefit in two ways: 1) it’s easier to guest post on a website when the site owner is a frequent guest poster himself, and 2) you can determine where his guest posts have been published. An easy way to find one to follow is to reverse search the image of a regular contributor in an industry space specific or relevant to your niche.

Competitor research

Reverse engineering backlinks of a site in your niche can allow us to uncover a goldmine of guest posting opportunities. If we find a competitor website ranking for a lot of keywords, we can take his homepage URL and use tools to get a list of their backlink sources. Most might not come from guest posts, but a good number of them may have. We go through them and pick high-quality sites they’ve made guest posts.

Tap into the power of guest posting with help from the experts at SEO Company. Schedule a consultation today!


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