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The rise of smartphones has put the spotlight on mobile SEO. Boost your mobile SEO efforts and relevance today by availing of services from SEO Company.
The rise of smartphones has put the spotlight on mobile SEO. Boost your mobile SEO efforts and relevance today by availing of services from SEO Company.
Different factors have fostered the change in search engine optimization, one of the most notable being the emergence of mobile search. From desktop, technological advancements have allowed people to search online utilizing multiple devices and platforms like smartphones or tablets, changing user behavior online forever.
With this setup, you have the desktop or main version of the site (www.site.com) and the mobile version or m-dot (m.site.com). Your website should be able to figure out what device the visitor is using to redirect them to the right URL that is optimized for that device.
Dynamic serving means hosting all content together on the same URL, whether viewed on desktop or mobile, but the HTML/CSS will differ depending on the device the visitor is using.
This web design method enables the site to fit automatically in the screens of different devices to display the content correctly.
According to Google, when page load time reaches 6 seconds, bounce rate increases by 106%. That is why in July 2018, they announced that page speed would already be a ranking factor, hence the need to improve the loading time of your pages.
Desktop copy does not necessarily translate well to mobile; it can easily overwhelm the mobile user (because there’s usually more text).
On a desktop, less white space or a cluttered page is somewhat tolerable, but not on mobile. White space or negative space are the spaces between text, button, and other design elements, and these are very important on mobile not only because it helps your site not to look cluttered but also to rank on Google.
In 2017, Google rolled out an update that targeted intrusive popups on mobile, stating that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.”
The smallest issue on your website may lead to disastrous results for your whole optimization process.
With the advent of Siri, Alexa, and Google Assistant, more and more people are using voice to perform a search, especially through mobile.
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