Siri is the smart voice-controlled assistant in Apple’s lineup of computer and mobile devices. We first came to know about Siri—the assistant and the technology—when the iPhone 4S came out in October 2011. Seven years after, Siri is now available in just about any Apple device like the iPad, iPod touch, Apple Watch, HomePod, and Mac.
Getting your business listed on Yelp, Foursquare, and other online directories makes it easier for Siri to serve your contact information or location coordinates to users who are making a search for nearby businesses. Siri also uses other types of microdata to organize every bit of information that may lead users to your website or get them to be interested about your business.
Your keyword strategy has to include question phrases that mimic how voice searches are made. Whereas a person making a standard search might type in “CEO of Apple,” a voice searcher would phrase the search “Who’s the CEO of Apple?” By phrasing the search in question form, Siri is able to identify the context and intent of the user, and consequently, offer more accurate results.
All over the world, about 4.68 billion people own a mobile phone. A conservative estimate is that 40% of smartphone owners use voice search—with Siri leading the pack of voice assistants—to find information or engage with their mobile apps. Considering that mobile devices have smaller screens than desktop computers, it’s best to keep your content optimized for mobile.