What (or Who) is Siri?

Siri is the smart voice-controlled assistant in Apple’s lineup of computer and mobile devices. We first came to know about Siri—the assistant and the technology—when the iPhone 4S came out in October 2011. Seven years after, Siri is now available in just about any Apple device like the iPad, iPod touch, Apple Watch, HomePod, and Mac.

Speaking to Siri allows users to interact with their device and its apps. In turn, Siri responds back with the relevant information or action that a particular user looking for. At the moment, there are hundreds of useful and important things that Siri is capable of doing for its users—all through the “Hey Siri” voice control.

What Siri means for SEO?

Just as technology or user preferences are constantly evolving, your business also needs to be quick in adapting to the changes around you, starting with your content marketing.
Technically, Siri’s technological functions and capabilities make it a search engine, which is why you need to optimize your website’s content for Siri as you would with search engine optimization (SEO).
The difference is that you’re aiming to make your content more attractive for virtual voice assistants. This means the way you write your content has to match the criteria that Siri’s Search Function is using in order for your content to rank better or show up on voice search results.

Content Optimization Strategies That Work for Siri

Optimize your website for local search.

Getting your business listed on Yelp, Foursquare, and other online directories makes it easier for Siri to serve your contact information or location coordinates to users who are making a search for nearby businesses. Siri also uses other types of microdata to organize every bit of information that may lead users to your website or get them to be interested about your business.

Aim for conversation-like searches.

Your keyword strategy has to include question phrases that mimic how voice searches are made. Whereas a person making a standard search might type in “CEO of Apple,” a voice searcher would phrase the search “Who’s the CEO of Apple?” By phrasing the search in question form, Siri is able to identify the context and intent of the user, and consequently, offer more accurate results.

Be mobile-friendly.

All over the world, about 4.68 billion people own a mobile phone. A conservative estimate is that 40% of smartphone owners use voice search—with Siri leading the pack of voice assistants—to find information or engage with their mobile apps. Considering that mobile devices have smaller screens than desktop computers, it’s best to keep your content optimized for mobile.

Need help climbing the search rankings and getting more online visibility? Contact us today to find out more about our competitive SEO solutions!


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