Search engine optimization (SEO) is when you make it easy for search engines to crawl, index, and rank your content. But, how do these search engine crawlers know what your video is about, and how do they determine its relevance and quality against others of its kind? That’s where effective video SEO strategies come in.
Keywords are the lifeblood of SEO. We use relevant tools, benchmark your competition and listen to what people are talking about on social. These can tell us what people are looking for and what they’re interested in.
Since the title is the first thing that users see, you’ll need a catchy headline to call their attention while also being mindful of your keywords. The same goes for your description.
Adding captions to videos tells your viewers what the video is all about, while helping Google understand more about its relevance to a particular search query.
Sharing your videos across social channels not only widens your audience reach but also helps you monitor and identify which channel gives you the most engagement.
Experts recommend hosting videos on your website before other video hosting sites, such as YouTube or Vimeo. This way, when your videos start gaining links, it will bring traffic to your domain, where you can further engage them.
Snippets are short descriptions about your video that allow your users to know what they can expect from it. Your snippets may also contain information about how long your video is, helping users decide whether they want to continue watching.
What kinds of keywords, topics, or categories are popular among mobile users? Are short-form videos more ideal? Our findings should then dictate how you should go about video optimization for mobile.