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Voice search enables users to talk to or command a smart device to search a query instead of typing the keywords.

It uses speech recognition technology to understand what the user asks, then provides the results in spoken word.

Voice search has reached mainstream, integrated into most of the smartphones by default and many devices in people’s homes. Research shows that 1 in 5 adults uses perform mobile voice search queries at least once a month. Moreover, a survey shows that 42% of smart speaker owners, like Google Home and Amazon Echo, say that these voice-enabled devices have become “essential” to their daily lives. With this, marketers are beginning to update their strategies and adopt entirely new ones.

With 325 million people relying on this technology, it’s safe to say that voice search is on the rise and it’s far from slowing down anytime soon.
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The Principles of Voice SEO

Voice searches use conversational words

When people look for information online on desktop, they use keywords or short phrases to search (e.g., “best coffee shops near me”). On mobile, users can search in a conversational manner (e.g., “Hey Siri, which coffee shop nearby serves coffee now?”). Businesses need to re-think how their audiences would ask or speak about their products, services, and business.

Voice search queries are more localized

Voice search technology is making it easier and quicker for mobile device users to find local business information and conduct “near me” queries. It’s not surprising at all since an increasing number of consumers use their smartphones on the go.

Voice search provides instant results with less interaction

Speech searches remain rooted in personal assistance. Users primarily call on Siri, OK Google, and Alexa for making calls, playing music, asking directions, and performing search queries. People use voice search with clear and specific intent, and they want immediate results.

Voice Search Best Practices at SEO Company

Focus on natural keywords

You can do keyword research to find natural language suggestions for writing your content. This helps you identify which phrases you can insert in your content to drive leads to your site who are using speech searches.

Create a FAQ page

Aside from answering your consumers’ common, burning questions, FAQ pages enable you to target long-tail keywords. That’s perfect for voice search because you can phrase the questions in the first person, just as how someone might ask for them using voice commands.

Produce question and answer style content

People who use voice search are on-the-go and looking for immediate answers. Thus, you should align your SEO and content marketing strategies around question and answer content to fulfill the needs of your audience right there and then.

Update your local listings

Around 58% of searchers have used voice search to find local business information. Make sure that you update your details on local listings and directories with the latest information as updated data can increase your chances of claiming the top ranks locally for voice search.

Optimize for Position Zero

When you perform a voice search on your mobile device, you tend to only get one result—the top result. This result is known to claim the “position zero” area, otherwise known as featured snippets. Around 40% of voice search results are taken from this part of the search engine results page, which makes them highly sought-after.

SEO Company can help you prepare for the voice search era. Inquire now about our Voice SEO services to unlock your website’s full potential!


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